Ninja | Active Drinkware
When designing the Ninja Sports Bottle, I wanted the form to honor the natural gesture of drinking. The body leans forward with quiet intent, aligning instinctively with the hand and mouth to make access quicker, easier, and more fluid. The tilt is not embellishment but resolution, transforming a static cylinder into something purposeful. Every surface, proportion, and transition was refined to remove distraction, leaving only clarity and inevitability in the design.
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“Tasked with designing a lineup of drinkware products aimed at a new elevated target market, expanding the SharkNinja home brand across multiple product program divisions.”
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Year: 2023
Client: Shark Ninja.Inc
Location: Needham, Massachusetts
Category: Drinkware  
Status: Production-Intent Prototype