WHOOP.Inc SportFlex™
The design begins with a single gesture: a simple pill form. Familiar, precise, and human, this geometry shaped the entire system. It guided the band, the transitions, the sculpted release, and the hardware language. Nothing is decorative. Each peak and valley creates space for airflow, comfort, and natural movement against the body. Soft yet resilient, silicone brings performance and restraint into balance, creating a product that feels modern, functional, and quietly unmistakable.
Role: Industrial Design Lead
Team: Whoop.Inc
Year: 2024
Materials: Aluminum, Silicone
Available for purchase at Whoop.com