WHOOP.Inc SportFlex™
The design begins with a single gesture: a simple pill form. Familiar, precise, and human, this geometry shaped the entire system. It guided the band, the transitions, the sculpted release, and the hardware language. Nothing is decorative. Each peak and valley creates space for airflow, comfort, and natural movement against the body. Soft yet resilient, silicone brings performance and restraint into balance, creating a product that feels modern, functional, and quietly unmistakable.

Role: Industrial Design Lead
Team: Whoop.Inc
Year: 2024
Materials: Aluminum, Silicone

Available for purchase at Whoop.com

whoop 5.0 sportflex™
WEARABLES
2025
Inspired by a basic shape and evolving it into a solution of functional form to create an all new band. The iconic pill-shape serves as the base of design and is applied in each aspect applying proportion to create the function. The pill peaks and valleys fosters ventilation and comfort for the user when worn. The sculpted of the nose serves as an integrated release point and slider safe. This pill shape motif is also consistently reflected in the band's details, including the metal hardware, creating a cohesive aesthetic true to the Whoop. The choice of silicone dove the design form by playing up its benefits of maintaining shape but flexing to the users needs and also having the opportunity for a strong CMF story.

Materials: Silicone, Aluminum, PC
Launched June 2024 (Available for purchase on Whoop.com)
Role: Industrial Design Lead | Whoop ID Team
Inspired by a basic shape and evolving it into a solution of functional form to create an all new band. The iconic pill-shape serves as the base of design and is applied in each aspect applying proportion to create the function. The pill peaks and valleys fosters ventilation and comfort for the user when worn. The sculpted of the nose serves as an integrated release point and slider safe. This pill shape motif is also consistently reflected in t

Materials: Silicone, Aluminum, PC
Launched June 2024 (Available for purchase on Whoop.com)
Role: Industrial Design Lead | Whoop ID Team
Business Card
communication
development stage 2
2025
Business Card
communication
development stage 2
2025