Whoop.Inc | SportFlex™
Inspired by a simple shape, we have transformed it into a functional and stylish band. The iconic pill shape serves as the foundation of the design, influencing every aspect and ensuring perfect proportion for functionality. The pill's peaks and valleys enhance ventilation and comfort forward experience. The sculpted nose acts as an integrated release point and secure slider. This pill-shaped motif is consistently reflected in the band's details, including the metal hardware, creating a cohesive aesthetic that embodies the Whoop brand. The use of silicone elevates the design, offering durability, flexibility, and a strong CMF (Color, Material, Finish) unlocking a new story and experience.
SportFlex is ready for sweat, sport, and everything in between. Made from a highly durable soft-touch silicone, it’s waterproof, dirt-proof, sweat-proof, and stain-proof. With an adjustable closure system and ventilation details, it’s built for high-performance – and game for anything.Includes band, hook, clasp, and Fast Link™ slider that makes swapping bands easier than ever.
Role: Industrial Design Lead
Team: Whoop.Inc
Year: 2024
Color: Natural Silver, Off-White,
Materials: Aluminum, Silicone
Available for purchase at Whoop.com